Branding Questionnaire

This questionnaire helps me understand your vision, values, and audience so I can create a brand identity that works for you.

If you have any questions while completing the form, drop me an email.

Brand basics

Name of your brand as it should appear in the logo

What products or services do you provide?

Does your brand already have a logo?
If so please provide a link to it here

Does your brand already have a logo? If so please provide a link to it here

Target Audience &
Market Position

Who is your target demographic?

Please provide the websites of up to 3 competitors (optional)

Brand Messaging

What key message do you want your audience to take away from your brand?

What words best describe your brand’s personality?
Please choose up to THREE

Innovative

Friendly

Playful

Economical

Classic

Daring

Maximalist

Dynamic

Reliable

Professional

Sophisticated

Luxurious

Cutting-edge

Down-to-earth

Minimalist

Orderly

Other:

Design preferences

Please put together a mood board of logos and/or designs you like and link it here (Miro, FigJam, Pinterest, or whatever other tool works for you is fine!)

Are there any specific design elements or motifs you want to include? (optinal)

Do you have any preferred colours for your branding? (optional)

Anything else?

Are there any other notes or anything else you want me to know? (optional)

Branding Questionnaire

Branding Questionnaire

Brand basics

Target Audience &Market Position

Brand Messaging

Design preferences

Anything else?

Target Audience &
Market Position